Friday, April 20, 2012

LG Lucid Lisa’s Universe Ad

Here we have a totally cute young woman talking to herself inside her head, except that everyone can hear her, so she must be telekinetic or something, like Carrie. So the crazy voice inside her head convinces her to go get a smartphone because the universe likes her outfit, or something, and she falls for it. Um, I mean, she jumps at this great opportunity!

But when she finds out her monthly bills are all over $100 apiece, will she lash out at everyone in a violent blood-reckoning, and call Galactus to destroy the universe in revenge for tricking her into getting this phone? Maybe we can find out, in the next exciting episode of: Lisa, Smartphone Psychic! (<Please provide a booming echo-y voice for this fake TV-show title, like that of SNL’s Don Pardo.)

Here’s the silly spot:


BTW: This is Galactus, if you didn’t know:


And this proves he’s real (and it also ties up nicely with the Chick Publications reference I made in my post: “Preg, Nancy” yesterday):

New Gatorade Bottle

Hey! They just fixed the problem with Gatorade! No, sorry: they didn’t start calling it “Gatorade” again, it’s still called: “G” (blow-a-raspberry sound effect). But what they did is even better! They’ve got a new bottle now, and it fixes all the old problems from before! You see, the biggest problem I used to have with Gatorade was that they always used to give me too much of it, and always for too little money, and in a shape I instantly recognized! (Sarcasm!) Well, they’ve fixed that now with this new bottle shape, that finally gives us less product for the same price (but will probably be more money very soon)! It’s perfect!

Hey, thanks, Gatorade! Now your stuff looks as lame as Powerade! (And that makes me think it is, too!) And I agree: screw success, let’s play around with it until we finally find failure! You’ll get there eventually: just keep on trying! (Dummies! Have you ever heard of the expression: “Don’t mess with success”? Well, you’re messing with it, guys!)

Holy crap! Do I really have to sit here and tell Gatorade for free how to not step into the traps of their marketing company? I mean, really! I guess they hate success! Oh, well…

Even if they are now selling us 4-ounces-less of liquid for the same price as before, they are now losing that immediately-recognizable bottle shape that I would have automatically grabbed-for until I died. But not now: for this new bottle looks like something else entirely. I hardly even recognized it! Well, I guess you guys know what you’re doing, right? According to the sales figures I’ve seen, you guys have spent lots of money to re-brand an already-famous and well-known brand as something most people don’t know as well, and now you’re spending even more money to ruin your trademark bottle design: great job, guys! So when you earn a loss next year vs. your marketing spending costs, look me up, and I’ll show you for free how to undo it all. (Okay, I’ll tell you now: Go back to calling it “Gatorade”, and use your famous and instantly-recognizable bottle design! Nobody wanted you to change it, except for the guys who tricked you into doing it for money! You are already a successful icon, so you’re only doing yourselves damage with this unnecessary re-design! Duh. Have you ever heard of brand identity? You used to have it in spades! Now, it’s getting shaky, and you’re heading into “New Coke” territory. Are you about to switch to corn syrup from sugar?)

And I only care because I love Gatorade (and I have for years)! It feels like you’re killing someone I love right in front of me! Aaaarrrggghhh! (Okay, it's not really that bad. And apparently, only 7-11 carries these new bottle shapes. Go figure. I thought they were replacing the bottle design for good. So hopefully they are not doing that now?)

BTW: When I wrote this, a whole store where I live replaced their entire stock of Gatorade (oh, sorry, I mean: "G") bottles with these new bottles I'm complaining about here. But since this time, it has become clear that only this one store (7-11) has the new, differently-shaped and slightly smaller-volume bottles. So maybe they either axed the new bottles, they ship them only to one company, or else all the other stores are still selling their old stock of the old bottles, which must be massively overstocked indeed! I don't really know which. But the new bottles, despite their new, more generic shape, are much easier to open, so at least there's that. But since Gatorade has lots of carbs and is as such fattening, perhaps the impossible-to-open caps are designed to help us burn off a few extra calories.

Thursday, April 19, 2012

Poor Partying Pippa’s Parisian Pistol Ploy Problem

Hey Pippa: Did you think you could just go live your life and stuff? No way! Your sister married a handsome prince, so you belong to us now! Mwa ha ha! Or at least, that’s what it seems like…

You can’t just live your life! From now on, every little teensy perceived slight you “commit” shall be nailed to the wall as an example for all the world, if only to sell newspapers (since they’ve got to distract from the phone-hacking scandal, you know!).

So please remember all children (and jealous adults) are living vicariously through you now, and that means you’re not allowed to do anything anymore, especially if it’s fun. Don’t blame me; blame your sister: It’s her fault!

Here’s the princess blooper:

Jar Lids, Bottle Caps, and the Robot Takeover

Man! I just had the worst time trying to get the cap off a bottle of Gatorade (oh, sorry: I mean, “G” {blow-a-raspberry sound effect!}), and it simply served to remind me of how all our bottle caps and jar lids are on so tight nowadays that they’re sometimes next-to-impossible to get off! Who would do something like that? Oh, but it’s not a “who”, but rather, a “what”, is it? That’s right: All of our food and drink packaging is assembled by robots these days, isn’t it? (!!!: Horror movie music stab, please.)

That’s right! Robots are trying to make life miserable for us with their screwing-on-too-tight-cap stuff! You know it’s true! (They’re even trying to prevent human reproduction by making all men look weak to women with this jar-cap ploy!) They may not be ready to take over Earth from humanity yet, but they’re biding their time! And while they can’t independently poison our food yet, they can do one thing: They can keep us from eating anything by sealing the packaging too tight for us to get into it! You know that’s what they’re doing here! What else could it be? And then when we’re all really weak with hunger, and we’re focusing all of our energy into trying to open that jar, they’ll strike! And we’ll never know what hit us! You know it’s coming: Prepare yourselves!

Preg, Nancy

Hey, in order to teach kids about sex, rather than have some creepy teacher do it in school, how about making a comic book about it? It could show the adventures of Nancy Preg, high school student and sexual experimenter who gets pregnant, and then they use this comic book story heroine as a way to teach about human reproduction, but also use it as a cautionary tale. Then in later episodes she could get different kinds of venereal diseases and all the social stigmas that are associated with such things, like mean gossip and being branded a “slut”, etc. Maybe this could even be a new character on the illustrious roster of Chick Publications, the fun little comic books that tell many disparate stories about how you’re going to roast in hell in very short order if you don’t accept Jesus Christ as your personal savior right this minute.

And you can see them all, I think right here, if you want to (And I’m telling you, if you’re not familiar with them, you are missing out on one of life’s great experiences if you don’t look at these! I’m not kidding! In fact, you must read them all, or else you will be cast into the lake of fire!):


And here’s the Wikipedia page for Chick Publications:

http://en.wikipedia.org/wiki/Chick_Publications

BTW: I learned about sex in Sex Ed. class at Catholic School, where we were taught by a 25-year-old track coach who was so humiliated to teach this stuff, he was joking about it most of the time, and nobody could even make eye-contact with each other as a result! Plus, I was a good student, so I was in the “smart class”, and so were all the hot girls, so this guy had to teach a class-full of hot 16-year-old girls in Catholic Schoolgirl uniforms (and me) about fornication, and he was always wearing those short, skin-tight polyester shorts that gym teachers wear, so he had to try to hide his boner, so he ended up scooting around the room while sitting on his wheeled chair in front of the blackboard all the time! (And he didn’t fool anybody!) And this is why I think some people oppose Sex Ed. in schools!

American International Pictures

I grew up loving monster movies, so naturally, I own and have read both Roger Corman’s book How I Made 100 Movies in Hollywood and Never Lost a Dime, and Samuel Arkoff’s book Flying Through Hollywood by the Seat of My Pants, and while they’re great, I still think someone ought to write the definitive history of American International Pictures, and call it: Judge a Movie by its Poster: The American International Pictures Story. I say this because that’s how they used to get their movies made, according to them. Apparently, Jim Nicholson would come up with an exploitation-y-sounding title, like: I Was a Teenage Mummy, or something like that, and then they’d get someone to make a flashy poster for the movie, whereupon they would take this poster out to meetings with financiers to try to get the money to make the movie with, and only after this would they actually go out and hire someone to write the story and a script. And that’s just amazing! So while other people spent years honing their craft, etc., these guys just dove in and got stuff made with good old-fashioned huckstering and snake-oil salesmanship! Hilarious! (Plus, most of the current great luminary directors got their start there, learning how to get stuff done on-time and on-budget {and then instantly forgetting that part once they “made it big”!}.)

And I say that, because the movie was never anywhere near as good as the poster was, but it didn’t even matter, because these guys were smart enough to understand that kids just wanted an excuse to get out of the house and out from under the watchful-eyes of their parents and guardians! And by making silly cheap-o horror movies, they could be pretty sure that no old people would be there to see the movie and spoil the kids’ fun anyway! So it was perfect! And while other studios made enormous big-budget epics and blockbuster-hopefuls, trying to compete with television, these guys made even more profit by making schlock on a shoestring because of their better-understanding of the movie market. And that’s just a great underdog story! Art, schmart: They were smart! (Actually, maybe that should be the book’s title!)

Here’s the Wikipedia page for American International Pictures, so you can “read all about it!”:

Giallo Movies

I love Giallo movies. They’re really fun. They show lots of silly, twisted crime and murder, but they’re still fun and crazy, and they have wonderfully ridiculous plots too. I’m not crazy about slasher movies, and I actually detest the glorification of serial killers in our society, but I still love Giallo movies. How is this possible? Well…

For one thing, Giallo movies almost always show everybody involved in some sordid affair or another, and as they’re killed one-by-one, is seems much more like they were getting their comeuppance. Even where this is not true, they’re usually such unlikable characters that you love watching them being killed in a torrent of obvious acrylic red paint and wax mannequin parts. And even if they’re not “asking for it”, it’s so stylishly accomplished that it’s so entertaining and artistic and fake that it’s hard to take it seriously. (I know, I know: Umberto Lenzi will kill me for saying this! But at least he’ll do it with style!)

But seriously, ask Roger Ebert what he thinks about The Bird with the Crystal Plumage, or Deep Red, and he’ll probably say stuff about how wonderfully it’s all accomplished, and how stylistically beautiful it is, and what a wonderful homage to Hitchcock it is, etc., and how it’s so hyper-real, it’s hard to take it seriously anyway, so it’s just great entertainment. (I’m not trying to put words in his mouth, however. Maybe he hates them. But I doubt it.)

But ask him what he thinks of Friday the 13th! He’d probably say it’s a disgusting display of wanton murder and gore that’s worse than a human slaughterhouse (and he’d be partially right). The fact is, the Giallo movies have some type of plot mechanism that makes everything happen, whereas slasher movies rarely do. In Halloween 2, we “find out” that Jamie Lee Curtis is (Gasp!) Michael Myers’s secret long-lost sister, and that’s why he’s trying to kill her (!!!!!!!). But the original movie worked so well because she only earned the wrath of our apparently-deathless serial-killing loony because she just so happened to accidentally be there at his old house to drop off a realtor brochure (or whatever it was) when he happened to be there too, and so he followed her. So she, just by accident, managed to find herself in the crosshairs of a maniac (!): It could happened to any of us! See? It’s scary because it’s like real life: That guy you accidentally rear-end with your car could shoot you! There are crazy killers out there: Get it? And some chance meeting could cost you (or anyone) your life! That’s why it’s so creepy! (But once she’s his long-lost sister, and only he knows it, on some psychic level, and that’s the only reason he’s chasing her, it sucks.)

Oh, but I got lost in other slasher fare for a second, just like when Jamie Lee Curtis gets temporarily snared by her secret brother! Sorry. So what I meant to say was this: If you ask Roger Ebert about Friday the 13th, he probably won’t say this: “I love that movie because it’s about time somebody spoke up for all the kids who’ve drowned at summer camp! And what I like best is how Jason’s mother lets everyone who really did it get away with it, and then waits years and years, until everyone but her has completely forgotten about her son’s death, and then she slaughters the innocent, just to be sure no-one will ever senselessly die again like her son did! It’s perfect!” (Maybe he would say that now, but I doubt it!)

But the fact is, most of (um, maybe even, all of?) the deaths in Friday the 13th (and also in Friday the 13th, Part 2!) are copied directly out of a Mario Bava movie called: Reazone a Catena (which means: “Chain Reaction” in English), otherwise known as A Bay of Blood, or Twitch of the Death Nerve (or any number of alternate titles). Ask Roger Ebert what he thinks of that movie, and you’d probably get a very different response! And to some people, it might seem hypocritical; but the fact is, they’re very different movies even though they’ve got lots of killings of people depicted, and in almost the same manner. Because, for one thing, the Bava movie was groundbreaking: even if you hate a new style, you’ve got to tip your hat to the one that “started it all”! And for another thing, the plot makes perfect sense and is great in the Bava movie! We’re all used to Friday the 13th now, so we rarely question it (and I like it too, because it’s the first “gore” movie I ever saw!), but the fact is (no disrespect intended), it was formulated as an exploitation movie simply to use gore to make some easy money off teenagers (which it did, and still does), and it was never intended as an “artistic statement” of any kind! So of course Roger Ebert would hate it: he’s got “class”, and “culture” and “an appreciation for art”. (The quotation marks are not intended as an insult, by the way!) It doesn’t! And it never meant to, either! Everyone was surprised when it became a smash hit, and maybe it was even Roger Ebert’s hating on it that made it launch through the stratosphere! (Kids love whatever adult “squares” hate, right? My father told me about Walter Cronkite reporting about how the hot & hip thing for young people to do was to “go streaking”, and overnight, it immediately ceased to be cool, simply because Walter Cronkite said it was.) But it is what it is, and art it ain’t!

Oh, but ask about the shower sequence from Psycho, and that’s an entirely different story! Why? Well, um, I think it was like Hitchcock, or something. But it was really groundbreaking, and it was really well-done, jolted people out of their seats, etc., and it started a new trend, etc. And it’s really great! But it also makes sense within the context of the story, because even without Norman Bates’s mother complex and insanity stuff yet, we all understand that Janet Leigh’s character has committed a crime, and even though it seems understandable, it’s still a crime, so when she decides to try to undo it, we all have sympathy for her, and then, just when we think it’s all settled: BAM! She gets stabbed to death by some crazy killer! Oh my God!! And we’re all riveted to our seats and devastated by this unexpected occurrence! (My sister had a feminist reading of this movie I didn’t initially understand {as a male teenager years ago} where she said Janet Leigh is just objectified for her body and trapped in this horrible life, and the only way she can find to get out of it is to steal some money, and then, once she tries to go back and make it right, she’s murdered by some psycho sex maniac! So women really have no escape! {And she’s right! That’s what it does say, kind-of! Yikes!}) So this is very effective, and artistically and stylistically, not to mention story-wise, really amazing for a horror movie, and it’s shocking and frightening and emotional all at the same time.

Oh, but what about a Giallo movie? Well, in a Giallo movie, some lady would murder for money some rich character-flaw-soaked pervert voyeur guy who loved and doted on her for her looks alone, which disgusted her but which she put up with for the promise of money, but then the guy makes a new will leaving everything to his dog and he tells her about it, so she has to act before his lawyer gets it (!); and then she’d kill her lover/co-conspirator, and poison anyone who might become suspicious, and all to try to escape from a suspicious-seeming prosecutor who wants to question her anyway; and then when she tries to flee, she has a fender-bender with some crazy psycho-killer who cuts off her head with a hacksaw (!!!), and it ends up being just one in a series of hacksaw murders the police were investigating all along, and they never thought she was guilty of anything anyway, but were just trying to protect her, since some neighbor of hers was killed by the manic, and they thought she might be next:* Oh my God!!!!!!! But it’s all so silly and unbelievable and hyper-stylized that it’s hard to take it seriously, and everyone is a jerk who is a joy to see killed. See? It really is different from an American slasher movie, even with all the killings. And with such silly and convoluted stuff going on, and with nothing ever being what it initially appears to be, it’s hard to even think it applies to real life on any level or in any way whatsoever. So it’s fun despite all the ultra-violence and “gore” (that is: red paint, ketchup, and mannequin parts!). So they’re kind of like Mad Magazine meets Film Noir, with everything ridiculously exaggerated, spoofed, and hyper-real. And that makes for a fun and exciting rollercoaster ride-type of experience (unless it’s not a good one).

* (BTW: This is not a real Giallo movie plot, but rather my off-the-cuff representation of what a Giallo movie plot is like. But I would gladly license this story to anyone who wants to make it into a movie, so long as they promise to call it: The Bloody Money with the Chocolate Bunny in the Dead Lady’s Tummy. (<This is a Giallo fan in-joke, as after the phenomenal success of Dario Argento’s The Bird with the Crystal Plumage, every Italian psycho-killer movie had to have an animal reference in its title for a few years, like A Lizard in a Woman’s Skin, etc.)

Oh, and here’s Roger Ebert’s actual brief review of The Bird with the Crystal Plumage (and I wasn’t far off, it seems {although I was dumb enough to guess what he would say ahead-of-time, when I could have just looked it up, so I’m an idiot}.):