The current ad campaign for Levi’s has them rearranging the letters to say: “Live” (They drop the ’s: cheaters.), and then the slogan is: “Live in Levi’s.” (<Hooray! Great slogan!)
So I thought it might make a fun Halloween ad for Levi’s where “Levi’s” is rearranged to say: “Evils”, and they show people dressed as monsters, or just the monsters themselves, and all wearing Levi’s too. Then the slogan could be: “Evil in Levi’s”.
Then, to follow that up, they could rearrange the letters in “Levi’s” to say: “Elvis”, and then we’d see concert footage of Elvis in Levi’s jeans.
And after this, we could see popular bands playing concerts in Levi’s jeans, and it could say: “(Band name): Live in Levi’s.” (<As in “live in concert”.)
