This ad, for what is essentially a toothpaste for dogs,
shows a kid jumping around excitedly to get a toothbrush, and then holding a toothbrush aloft like a sword in celebration, and then
the announcer says kids never feel this way about brushing their teeth, but
dogs do when you use Greenies Dental Chews, and then we see a dog jumping
around in celebration to get one.
Conceptually, it’s hard to beat this ad. It’s right on
message, it’s concise, it makes you agree with it, and then it gives its pitch.
Design-wise you can’t get much better than this.
The question I have is, wouldn’t a dog act more like that
kid if it were a Milk Bone, rather than some hippy thing? Dogs like meat, you
know, and bread too, but I’m not so sure about the veggie thing. (Or do they
use green food coloring to try to get in on the “Green” movement?)
Here’s the doggie dental demo:
