Saturday, May 5, 2012

Acura RDX “Re-Routed” Ad

This is the commercial that’s tied-in with The Avengers movie (supposedly), where a couple is driving around through a city’s downtown area, and they’re being directed by their satellite navigation system in a completely calm voice what to do and where to turn to avoid disaster in this comic book-style attack on the city. This is really cute (especially with the robotically calm-sounding computer voice directing them through an apocalyptic disaster-style crisis scenario), and extremely well accomplished visually, but there’s a real problem for me in how this is all being presented. What’s that, you might well ask? Well, it’s simply this: The computer voice of their sat-nav system seems to know ahead-of-time what’s coming next in the attack (!). And you know what that means, right? The satellite navigation system is of course in cahoots with, if not directly directing this massive attack upon the city (!!).

And why would an Acura’s satellite navigation system want to destroy a city, while at the same time rescuing Acura drivers? Well, isn’t it obvious? This computer satellite navigation system is trying to threaten everyone into buying an Acura, and then it’s eradicating everyone who does not comply with this command! And why is that? Well, obviously Acura is helping the computers take over (the Terminator movies never warned us of this tactic! Oh, but maybe that’s why the machines are using it: they have traveled back through time to see what the movies say they’ll do, and then they’re changing all of their plans and strategy, so we’ll be completely taken off-guard, and they will easily defeat us!), and by saving all Acura drivers who obey the sat-nav commands, they will be preserving only the most obedient humans for use as slave labor (!!!), and killing everyone else who might pose a threat or resist their hostile takeover of Earth! (You know it’s true!)

So quick: buy a car without a satellite navigational system, and especially (and this is the most important part) don’t buy an Acura, for they are betraying humanity by conspiring with SkyNet to conquer the world! And after all, why do you think it’s called SkyNet? It’s because it’s a satellite system, and it’s in the sky! I always suspected this was the case, ever since my father’s satellite navigator confused the hell out of me and got me lost in a tangle of maze-like winding roads a couple of months ago! They’re all agents of SkyNet, and their mission is to confuse us, get us addicted to their directions, and then to make us all drive into lethal accidents and conquer the planet! If you want to survive, you’ve got to go off-the-grid! Beware of computers bearing gifts! Beware! Beware!

(Oh, and just for those of you out there who like it when I offer suggestions to fix problematic ads, to fix this ad, they could just make the sat-nav system direct them to do stuff immediately after the stuff happens, and that way it wouldn’t look complicit in the attack. But I say thank God they have accidentally let this information slip out into their ads and warned us of this coming attack from Acura and SkyNet: finally some truth in advertising that will help to save mankind!)

Here’s Acura’s apocalyptic attack ad:

http://www.youtube.com/watch?v=p-TqYDj5pkM

Now, there is this little problem, but maybe it’s just my perception of it, and the satellite eye-in-the-sky can simply see this stuff happening before we can, since it has a bird’s-eye view of the attack (although I would think all the smoke, soot, dust, flying spaceships, etc., in the attack would obscure its view just a smidge). But this ad is great fun, and I love it! But its major selling-point is, of course, this satellite navigation system, and many, many, many other cars have them these days, so why buy the Acura as opposed to any of the others? This really seems like a better ad for a sat-nav system than for a specific car, unless it’s a car that’s built like a tank, and it is shown withstanding falling debris, or having a tight-enough turning-radius to barely escape a scrape with a falling building, or an attacking spaceship (the u-turn command would have been a perfect opportunity to do this, but they don’t bother to do so). See what I mean? But while it may not make me want to specifically buy an Acura, it sure is entertaining, and I will remember Acura for making this fun ad.