In this silly spot, a young man pours water over his
campfire, and Smokey the Bear appears to give the man a hug for doing his part to
prevent forest fires. But is this really the most persuasive way to send this
message? After all, some people may not want to be hugged by a bear in the
forest. So maybe it would be more effective to show someone not putting out
their fire responsibly, and then they get mauled by Smokey the Bear, this time
being a real grizzly bear with Smokey’s hat on.
Here’s the affectionate anti-arson ad:
