Tuesday, April 26, 2016

Is It Soup Yeti

When I was a little kid, there was an ad campaign for, I think it was Lipton Soup, some instant soup brand I think some people use for making casseroles, where kids nagged their mother, as she was trying to make their soups: “Is it soup yet?”

Well, I think they did themselves a disservice by not taking this idea to the next level with an advertising mascot called: “The Is It Soup Yeti”.

The Is It Soup Yeti would be the character of “Bumble” from the Rankin/Bass Christmas Special: Rudolph the Red-Nosed Reindeer; and for those of you who remember, he got all his teeth pulled out by that elf who wanted to be a dentist, so now he can only eat soup. And so was born his passion for Lipton Soup!

And as the Is It Soup Yeti made the soup for the kids, they’d constantly nag him, asking: “Is it soup, Yeti?”

Wow, what a shame they didn’t use this obvious ad mascot that would have made Lipton Soup king of the soup hill by now, if it’s possible to make a hill out of soup.

This is Bumble before he became the Is It Soup Yeti:


And this is after Bumble became the Is It Soup Yeti: