There’s a silly Jaguar ad where they try to go all sophisto Bond villain on us, with Tom Hiddleston, and some underground MI-6-type laboratory lousy with expensive sculptures where they’re developing the ultimate Jaguar cars while sipping vintage wines and sitting around on leather divans and such. And near the end, Tom Hiddleston says: “Release the cats!”
So I have to wonder: is driving a Jaguar like herding cats? If your car won’t start, will they tell you: “It’s not broken: it’s taking a cat nap”? And if it stalls out before a race, maybe they’ll tell you it’s fine; it’s just a: “scaredy cat”.
Hey, how about this for their next slogan: “Get a Jaguar so it makes sense to use kitty litter in your garage!”
Hey, how about a Jaguar ad where some super slick sexy man is driving his super slick sexy Jaguar down the street at night, and some snarky kids notice it’s a Jaguar and decide to use a laser pointer on the street to see if the Jaguar is really a cat. So they move the laser pointer all around the street, and the Jaguar starts doing power slides, donuts, etc., trying to chase the laser pointer, and the announcer says: “Only one car can handle like this in such extreme conditions: Jaguar: Unleash the cat!”
No? They don’t want to do these ideas? Oh, well. (Actually, I think the laser pointer ad idea is pretty darn good, and could be so much fun if directed well.)
Here’s the “Unleash the Cats” Ad:
