In a proposed silly ad for Chap Stick, we introduce a new advertising mascot for Chap Stick: Charlie Chaplip. Charlie Chaplip is an ersatz Charlie Chaplin, but instead of his small Hitlerian mustache (actually, he had it before Hitler had one, but never mind; in the minds of most people today, it's a Hitler mustache), he has noticeably pale chapped lips until he uses Chap Stick (which he always carries around with him wherever he goes), at which point they become smooth and pink.
We see Charlie Chaplip in scenes similar to those in the classic Charlie Chaplin silent movie The Gold Rush, for example a scene where two guys are stuck out in the frozen tundra prospecting for gold (Charlie Chaplip and another character), and the other character gets his lips chapped so badly that he hallucinates that Charlie Chaplip is a man-sized stick of Chap Stick, and he tries to grab Charlie and forcibly twist Chap Stick out of his head, with Charlie saving himself just in time when he finds his own stick of Chap Stick in one of his pockets (He has to try all of his pockets before he finally finds his Chap Stick.) and presents it to the guy.
