We see a person shopping online, and they find something
they want to buy, but when they get to the webpage to make the purchase, and it
asks them to enter their credit card information, they hesitate, fidget with
the credit card in their hands, and ultimately demur, quitting their browser in
frustration. Then the announcer says: “When you shop online, do you worry every
purchase could be a ‘buy-o-hazard’, exposing your credit card information to
hackers and identity thieves? With the credit fraud protection that comes with
your (whichever brand of) credit card, you’ll never have to pay for a
fraudulent charge, and we’ll always contact you whenever suspicious activity
occurs. So go ahead, shop with confidence! With the (whatever) card, there’s no
such thing as a ‘buy-o-hazard’.” Then we see the person take out their credit
card again, log back online, and buy that thing they wanted. (And then some
hacker steals their identity. Just kidding. Their computer gets hit with
ransomware instead.)