In this spot for Gorilla Super Glue, we see a family of
three (mom, dad, and little boy), with the parents arguing in a home improvement store over what
kind of super glue to get to glue a tire onto their son’s broken toy pickup
truck: one with a brush applicator, or some with a nozzle. So they end up
devolving into saying: “Brush!” and: “Nozzle!” to each other as the little boy
looks up at them in an irritated manner. But just then, the heroic silver
backed Gorilla Glue gorilla shows up and presents them with the new Gorilla Super
Glue bottle with both a brush and a
nozzle applicator, thus saving the day, and preventing a nasty divorce and
custody battle where both parents use their son as a pawn with which to
leverage each other’s misery.
(Oh, but then the kid drops the already broken toy truck,
presumably ruining it beyond repair. No, I’m not kidding: see for yourself
below!)
But I think the ad should have gone like this: The couple
argues in the store in front of their son as before, and the gorilla walks in,
uses the Gorilla Super Glue to glue the arguing parents’ mouths shut (naturally
using their preferred type of applicator: brush or nozzle), and walks away,
leaving the kid there laughing his ass off.
But I guess they wouldn’t do that, now would they?
Here’s the super gluey spot:
