United Airlines overbooked a flight so badly recently that they had a customer violently dragged off of the plane. This made the news, and caused the CEO to apologize, saying: “No one should ever be mistreated this way.”
An ad for a competing airline could cite the United Airlines CEO’s quote and then say: “That’s right! Passengers should never be mistreated like that! They should only be mistreated like this!” And then they list a number of ways United Airlines is mistreating their passengers, such as sub economy seating with no legroom and no (and I mean no) frills, routinely overbooking flights so people get their seats canceled and have to take another flight, etc.
Then the ad says that if you’d rather avoid this type of mistreatment by United, fly (whichever airline; I would suggest JetBlue).
Here’s a news story about the incident and the CEO’s apology:
