Adidas: Here To Create

A giant ad for Adidas on the boards surrounding the field for today's World Cup game says: "Here To Create". Here to create what: brilliant plays, goals, red cards, new customers, confusion...? In the last World Cup, their slogan shown in that manner was: "Adidas Is All In", which is kind of confusing too because "all in" often means being so tired that you have to go to sleep. Why not use instead, since it's the World Cup of soccer, and Adidas is mainly an athletic shoe company: "The World at Your Feet"? That would be quite pithy, and would also relate well to a worldwide soccer tournament, wouldn't it?