Recently I saw a wonderful print ad for Spector basses that shows an NS model Spector bass, and the headline reads: "The revenge of all the trees that fell in the woods and didn't make a sound." That's such a great ad headline, and it's the kind of thing that once you see it, you say: "Of course! Why didn't someone think of it before?" It's so universal and immediately relatable because everyone knows guitars and basses are made out of wood (well, most of them are, anyway), and there's that philosophical question everyone old enough to afford an electric bass is familiar with that goes: "If a tree falls in the woods and nobody is there to hear it, does it make a sound?" (What an amazingly arrogant, egocentric thing to think, isn't it? It reminds me of the Biblical claim that God gave mankind dominion over the Earth, and over all the animals upon the land, etc. Try telling that to a hungry bear or lion in the wild sometime and see if you remain unmasticated as a result.)
Stuart Spector said he saw the advertising creative's work at a trade show in the booth for a special travel guitar, and the headline for one of them was something like: "Finally a guitar that goes from JFK to LAX without getting FKD." (That's wonderful too, isn't it?) He said when he saw this person's ad work, he knew two things: 1.) He wanted him, and 2.) He knew he couldn't afford him. But the ad guy loved Stuart's basses, so he was happy to help and not bankrupt Stuart Spector Designs, Ltd. with an outrageously high fee. (And indeed, who doesn't love Stuart's Spector basses? They play, look and sound fantastic!)
