Friday, June 29, 2018

E-Trade Airline First Class Section Ad

In this spot for E-Trade, a man in the coach section of a commercial airliner whose seat is being repeatedly kicked from behind by some inconsiderate kid gets up temporarily to escape his irritation and happens to see through an open curtain the especially luxurious environment and royal treatment enjoyed by the first class passengers on his flight (as Tony Bennett sings: "Flyyyyyyy me to the moooon....!", etc); a beautiful flight attendant with supermodel looks approaches him with a smile and then contemptuously pulls the curtain closed to obscure his view and disinvite his entry, concluding this gesture with a fleeting annoyed grimace upon her face as she returns, smiling, to continue pampering the hoity-toity jet-setters in her care, after which we're told: "First class is there to remind you you're not in first class."

Hmm, if that claim is true, why don't they leave the curtain open all the time so the hoi polloi can see what they're missing, or better yet, install a one-way mirror so coach can see into first class, but the aristocracy doesn't have to view the peasantry?

But then the spot tells us: "Don't get mad. Get E-Trade." That's a good idea: if we lose all our money through our insider-knowledge-free E-Trade investments, we won't be able to afford a plane ticket in the first place, and that way we can avoid experiencing the extreme disparity of coach versus first class act travel.

Here's the airline annoyance ad:

https://www.ispot.tv/ad/wpUX/etrade-plane-truth-song-by-tony-bennett

(I wonder if that high-end leather goods company Coach is named after the coach travel section?)