Thursday, March 12, 2015

TD Ameritrade Sheep Ad

A sheep to recommend stockbrokers? Um, okay. But since the sheep breaks the guy’s smartphone, it seems more destructive than inviting. Shouldn’t the sheep at least say the money he’ll earn through TD Ameritrade will more than make up for the cost of a new phone?

I mean, I get the joke with the cloven hoof and all, but still, ad mascots maybe shouldn’t screw over the people they’re trying to win over. And I don’t understand the reason for the sheep. Did the guy have trouble sleeping, but he could only muster one sheep to count?

This ad is called: “The Confident Lamb”. Is that an expression I’m not familiar with that has some kind of meaning that would explain the presence of a sheep in an investment commercial?

Here’s the sheepish spot: