There are lots of ugly light bulbs nowadays, especially
those compact fluorescents that are full of poison and emit a hideous glow of
icky light. But there are also some really nice new light bulb types, and
that’s a big deal now that the warm incandescent bulbs have become veritable
contraband in some places. And so, to help steer people to the right kind of
alternative light bulbs, the ones with nice light (like LEDs), it might be a
good thing to have an appropriate ad concept, like: “Have an ‘on-again off-again’
love affair, with the warm light of (whatever brand of) light bulbs.”
