We see people in a movie theater (or at home on BluRay)
watching a horror movie trailer. Along with some horror movie imagery, we hear
the voiceover guy say: “Once you see it, you’ll never sleep again!” Then the
announcer for the ad says: “That’s likely a gross exaggeration. But if it turns
out to be true, and you can’t sleep, try (product), and you’ll sleep peacefully
and soundly again.”
