Saturday, June 20, 2015

McDonald’s “An American in Paris” Ad (Proposed)

I saw the Broadway musical version of An American in Paris recently, and while sitting through it, I thought about how it might make for a cute ad for McDonald’s, since McDonald’s has restaurants in France. And it could go something like this:

In this proposed ad for McDonald’s, the American in Paris is Ronald McDonald, and there he meets an assortment of French mimes, and they attempt to communicate. Ronald can’t seem to communicate effectively, being treated with scorn and derision by the French mimes until he presents them with some McDonald’s hamburgers and French fries. Then they all become friends, and the mimes love the hamburgers and fries, doing mimed behavior to indicate the hamburgers and fries are delicious and they appreciate them.

(This spot would be made as a silent piece, which would communicate its message even with the TV set muted during the ads, something I think a large percentage of viewers do.)