Hey, how about an ad for Swiffer dusters featuring Dustin
Hoffman? It could be called: “Dustin’ with Dustin”, and in each spot we’d see
Dustin Hoffman dressed up as one of his famous characters, like Tootsie, Ratso
Rizzo, Captain Hook, the Graduate, etc., and he could tell us, in character,
how great and effective Swiffers are for dusting. It certainly would be memorable. And wouldn’t you want to buy some Swiffers especially then?
