Where I live in California, everyone has chip cards now, but
everyone forgets to insert the chip cards at the grocery store, etc., so they
swipe them, and it doesn’t work, and everyone behind them gets mad while the
cashier tells them they have to insert the card. So I thought maybe a fun ad or
PSA could use Dora the Explorer and Swipey to remind people to insert the chip
cards instead of swipe them.
So in this proposed spot, Swiper would be buying groceries
at the store, and he swipes his debit card, and Dora the Explorer, who is a
customer behind Swiper in line, says: “Swiper no swiping! That’s a chip card:
you have to insert it in the slot.”
Then, as a tag, as Dora’s groceries are being rung up,
Swiper swipes her ice cream as he leaves the checkout counter, and Dora says:
“Swiper no swiping!”
This is Swiper, for those unfamiliar with him:
