Thursday, December 22, 2016

Credit Karma Tax Dance Ad

I love this silly spot showing a woman doing an interpretive dance about what it feels like to do her taxes. It’s definitely one of the more fun tax preparation ads I have seen.

I can’t help but wonder if it was influenced by the fun New Yorker cartoon by Bob Mankoff. Not trying to take anything away from it, I’m just curious if the creatives that came up with this spot are familiar with his cartoon from like 1990 or somewhere around then.

Here’s the Karmic commercial:

And here’s Bob Mankoff’s classic language of dance cartoon: