Sunday, December 18, 2016

Toyota Scholarship Ad

Hmm, I wonder: Is this the first major product divorce/joint custody TV ad? It’s the first one that I have noticed as such. If it is, then it’s groundbreaking, because half of American families or more are split up by divorce and joint custody for the kids, and it will likely speak to these families more effectively.

Of course, I’m not sure how true to life it is, with the biological father being welcomed in the house of his ex-wife, and the new husband being nice to him, and no restraining orders or abusive alcoholic behavior on display. And the new husband is helping the ex at work, instead of fighting him in the parking lot after work? (Just kidding.)

Or maybe I’m misreading this, and this is a family of bigamists where the wife has two husbands? (Hey, they get to do it too if men get to do it!) Or maybe their older son is a lot older, he works at the same place as his dad, and I am mistaking him for a new husband?

Here’s the split scholarship spot: