This spot shows a couple going to the great outdoors as we
he a song sing about how happy everything is, and then they see an eagle swoop
out of the sky and brutally murder an innocent salmon, showing them the truly harsh,
dog-eat-dog nature of nature. And then the announcer says the Volkswagen Golf
Alltrack is soon to be everywhere. And the animals say: “Soon to be everywhere?
Volkswagen? That’s the car company that cheated on emissions standards! Get
‘em!” And all the animals team up to attack the couple for driving a Volkswagen
for the company’s pollution scandal, and bears and wolves emerge from the
forest, eagles and hawks swoop down from the skies, and the fish all dump out
of the water to kill the couple in revenge for them buying a Volkswagen, and
then the animals all push the car into the water so nobody can ever drive it
again.
Just kidding: that last part doesn’t happen in the ad; but
apparently it always happens to everyone who drives a Volkswagen into
the forest in real life. Or so I hear from other car companies…
Here’s the salmony spot:
