This ad for Nexium 24-Hour where we see some guy in bed
wrapped in a burrito, with a pillow made of nachos, and with a Mexican Mariachi
band playing around him is really fun and funny, but it also makes the point of
what the product does and why you might need it: the perfect advertising
strategy in my opinion.
But I must admit, the strategy is very similar to the Tums
ad campaign where people’s food comes back to attack them. (Maybe the same agency did
both.)
I would have been afraid to make this ad, because I would
assume everyone would be offended and say it’s racist and cultural
appropriation, etc. But I think it’s great, and I hope it doesn’t get the
Little Caesar Vegetarian Society boot off the air because people are offended;
but I wouldn’t be surprised if it did.
Here’s the bedroom burrito bit:
There’s an example of the Tums ad campaign of food returning
to bother someone:
And here’s the old Little Caesar’s banned “Meatsa Meatsa”
Vegetarian Society ad that I love so much:
