Someone called me from
the Pew Research Center over the weekend, and that made me think of "Le
Pew!", that thing everyone said whenever they ran into the skunk character
Pepe Le Pew in the Warner Brothers cartoons. And since I had been cat sitting
for the past two weeks (hence all the recent cat food ad ideas), that
immediately made me think of cat litter odor. And then I thought it might make
a fun ad for a cat litter brand, like Fresh Step.
So in this proposed ad
of mine for Fresh Step Cat Litter, Pepe Le Pew is married to the cat he was always chasing in the cartoons, but her
cat litter odor is becoming a problem (Oh, the irony!), leading to him running away from the cat
(like he always does at the end of all the Pepe Le Pew cartoons) he's now
married to. So Pepe runs off and starts a research center to find out the best way to reduce
cat box odor, and he discovers that Fresh Step is the best at controlling
odors. And so Pepe and his tuxedo cat wife live happily ever after thanks to
Fresh Step Cat Litter: Hooray! (Until Pepe's eyes begin to wander again...)
BTW: This idea of a
stinky-sounding research group could still be used even if Fresh Step didn't
want to have to pay for using Pepe Le Pew. Simply replace "Le Pew Research
Center" with "The P.U. Research Center", and have a different
spokescat and scenario about cat box odor, showing how Fresh Step Cat Litter is
the best for preventing stinky kitty boxes.
