I keep seeing this silly ad for Humira where some woman
talks about her moderate-to-severe ulcerative colitis. Nobody says stuff like
that in real life. But later, she abbreviates ulcerative colitis to: “UC”, and
that gave me an idea.
Why not have her talk about things she couldn’t do because
she had ulcerative colitis, and she could say: “I couldn’t do that anymore
because, you see, I have UC: ulcerative colitis.” Then she could do the spiel
about Humira, and then she could say that now she can do all the stuff she
likes to do again, adding: “I have UC, but you see, I also have Humira now. And
it gave me my life back.”
Wouldn’t that work better than what they’re doing now?
Here’s the current humira spot for U to C:
