I honestly think this is one of the great TV ads of recent
years. (See below if you don’t know it.)
But did Frank Sinatra ever make ads for Jack Daniel’s when
he was alive? (I don’t remember any.) And if not, then couldn’t anyone put him
in an ad?
Like, for example, couldn’t Knob Creek (probably the best
bourbon today, except maybe Angel Wings or Hudson Baby Bourbon) make an ad
saying that maybe Frank Sinatra drank Jack Daniel’s, but that’s only because
there was no Knob Creek yet, and to prove their point, they could get some
psychic to use a Ouija board to contact him, saying: “Do you still think Jack
Daniel’s is the best bourbon?” And then they’d move the planchette to: “No.”
Then they’d ask: “If Knob Creek had been around when you were alive, would you
have wanted that instead?” And then they’d move the planchette to: “Yes.” Then
they’d ask: “Do you think Knob Creek is the best bourbon in the world now?” And
then they’d move the planchette to: “Yes.” (Etc. You get the idea.)
But you get my point: dead people cannot speak for
themselves anymore. It is well known that most of the great Impressionists
drank absinthe. But if they were here today, would they recommend we do it too?
Maybe not: who knows?
Would Sid Vicious recommend heroin? I doubt it, even though
he most certainly used it himself. But people own brands associated with dead
people now, so they can totally endorse anything other people want them to,
even if it makes them spin in their graves.
But I still love this Jack Daniel’s Frank Sinatra ad anyway.
I’m just making a point.
This is the great Jack Daniel’s Frank Sinatra ad:
BTW: I love Knob Creek, but if you drink it, remember it’s
100 proof. It tastes so good, it’s easy to overdo it, and then: “Ouch!” I wish
they’d make an 80 proof version for all the lightweights out there.
