I have to say, this is a great concept: show the guy placing dummies in a crash test seeing the dummies as his own family. Awesome. But then we get this sardonic, sarcastic sounding stoned slacker voiceover guy, and the ad takes on a whole new meaning, like maybe they didn’t even mean it.
Lose that voiceover guy, and get someone with gravitas. Just a suggestion.
Of course, it is possible that the crash test guy hates his family and his own life, and that’s why he’s putting his whole family in the car that’s about to crash.
Of course, it is possible that the crash test guy hates his family and his own life, and that’s why he’s putting his whole family in the car that’s about to crash.
Here’s the crashing commercial:
