Thursday, January 21, 2016

Voya Orange Money Ads

Voya has these ads where origami animals are made of orange money (kind of like the orange money employed by ING commercials a couple of years ago, which begs the question: did ING get caught doing something so they changed their name to Voya hoping we wouldn’t remember, but like Ditech/CashCall, they still used the same ad campaign so we’d remember anyway? I’m just curious.), and this always makes me think of the Secret Service.

Yes, when they’re not drunk driving into White House security barriers or getting caught in foreign hooker scandals, the Secret Service is actually responsible for going after counterfeiters. And apparently they are quite strict. Any time anyone makes fake money for the movies, apparently they have to clear it with the Secret Service first, or else risk a raid, no matter how fake the money looks.

So when I see these ads, I keep expecting the Secret Service to show up and arrest everyone on set, saying: “I don’t care what origami animals you folded it up into or what color it is, it’s still counterfeit money! And telling people to put their savings into counterfeit orange money is a serious crime!”

Here’s an example of the Voya Orange Money ads:


And here’s an Orange Money ad from ING:


BTW: Concept-wise, the squirrel ad with the hiding nuts away, and the orange money meaning retirement savings, are very solid, and we all get it. Good job.