The last Bud Light life size video game ad featured Pac-Man, but what will the next one feature? Well, my money’s on Mortal Kombat. Some Bud Light drinker agrees he’s up for whatever’s next, and it’s a real life game of Mortal Kombat, where he fights a series of martial arts experts who kick his ass. Then, at the end, when he’s on the floor unconscious and bleeding, his friends say: “Hey, get up! You said you were up for whatever happens!”
And the next ad could say he’s going to play a real life version of Call of Duty 4: Modern Warfare, and the guy gets sent to boot camp and then shipped off to fight ISIS in Iraq.*
* (Hey, maybe this would be a good way to trick people into joining the army. Just set up some Bud Light booth, get fit young men to sign a pledge that they’re up for whatever happens next, and then push them through a door into an army recruitment center. And when they’re being shot at in a foreign country, and they ask: “How did this happen?” the commanding officer could tell them: “I thought you were up for whatever happens next!”)
