The recent ad campaign for cotton is pretty good. It shows
people in clothes they love, and they tell you why they love them. It’s a good
ad. But it’s also really easy to make fun of. (I couldn’t help reflexively
making fun of it.) Here one example:
A young man walks into a laundry room and says: “I love my
clothes because they shrink down three sizes in the dryer,” and then we see him
take out a pair of jeans and a t-shirt that look like they are toddler-size.
Then a young woman says: “I love this dress because when I sit down on it, the
wrinkles look like crumpled aluminum foil all day on my butt,” and then she
stands up, turns around, and accurately demonstrates the truth of that
statement. Then we see some tween wearing torn jeans say: “I love these jeans
because I can tear holes in them so easily,” and then we see their mother
looking angrily at them, saying: “You’re not going out in those, young (man/lady)!” And next we see a man dancing at an
outdoor party in a thick cotton t-shirt soaked through with sweat, and he says:
“I love this shirt because when I sweat, it absorbs it and gets all heavy
rather than allowing it to evaporate,” and then we see him spin around,
flinging sweat from his soaked shirt, disgusting the people around him. Then
the announcer says it’s because they’re made of cotton, the fabric of failure.
(Actually, I like cotton, but not for any of the reasons
listed above. The original ad is right: it’s comfortable. But it also has its
issues.)
Here’s the reasonable favorite cotton commercial:
