Monday, May 4, 2015

Penny Dreadful Red Lobster Product Placement?

Near the end of Penny Dreadful last night, Vanessa draws on the floor of her room in Sir Malcolm's London house using her own blood. And while I have to assume what she drew was some demonic scorpion, it actually looked as much like a lobster as it did a scorpion, and since it was drawn in blood, it was red. So that made me think of Red Lobster. I wonder if this was an intentional marketing ploy, to show their corporate logo. (If we see the restaurant's logo presented in a story about a demonic entity wrestling for control over a character, and we see the character begin to show signs of succumbing to the temptation, maybe the hope is that we'll feel temped to go to Red Lobster, and we'll give in and go.)

A tie-in ad for Red Lobster and Penny Dreadful could use the headline: "Are you possessed by a craving for seafood?", and follow it up with the tagline/jingle: "Red Lobster for the demon lover in you!" (<To the tune of their previous tagline/jingle: "Red Lobster for the seafood lover in you!")

This is the drawing in blood I'm referring to:

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMBk0JAAq3Zn2SfgUa8StaWJ_nYKzKT5kviCjoRnWJxpBY_dTF7jecK30YRejRuzaJUag-1ODWClR9fe7SkkErLVruA2lZvTlIf1NUBVA5ESrskRfp1ZNsU_yR-skeQiIayGexioteYTVK/s1600/Season+2+Penny+Dreadful+bloody+Scorpion+painted+wood+floow+Vanessa+Ives.jpg

And this is the Red Lobster Logo:

http://www.redlobster.com/images/press_content/media_kit/high_res/logo_Red_Lobster.jpg