Wow, when I see this ad, all I can think of is how peanut allergies are killing people. (You know, for health ads, it’s a good thing to remember that the skeleton represents death to way more people than it represents health. We do all remember Halloween and stuff, right?) I doubt that’s what they were trying to convey. But you now, some people are deathly allergic to peanuts these days, so maybe it’s a subliminal warning in addition to the health message? (I hope so, or else it’s kind of a big message blunder to reference death when you mean health.)
BTW: I know the dialog is fine, but I first saw this ad with the sound muted, and the message is quite different (a peanut and a skeleton: try to read that another way visually). Most people mute the ads these days, so they should be viewed both ways before being approved to be sure there’s no message mix-up.
Here’s the skeletal spot:
http://www.ispot.tv/ad/7QCM/planters-nut-rition-heart-health-mix-skeleton
(Products not resulting in fatal allergies can use skeletons much more effectively in ads to reference health stuff. But if your product can kill people too, then maybe leave out the skeletons. But it's only a suggestion.)
(Products not resulting in fatal allergies can use skeletons much more effectively in ads to reference health stuff. But if your product can kill people too, then maybe leave out the skeletons. But it's only a suggestion.)
