We open on a Southern California beach with bikini-clad
girls soaking up the sun and surfers riding the waves. One of the surfers,
while riding a wave, is attacked and eaten by a great white shark, and the
announcer chimes in, saying: “You never know how or when your Pacific life
might end. So protect the ones you love with a comprehensive life insurance
policy from Pacific Life.”
And another ad in this campaign could show someone driving down the Pacific Coast Highway and being shot by another driver.
