After opening on the introduction of the Road Runner, with
comic genus label, and the Coyote, with his joke genus label: “Carnivorous
Vulgaris”, we see a compilation of scenes from the Warner Bros. Road Runner cartoons where Wile E.
Coyote is harmed again and again by his own never-ending attempts to capture,
kill and eat the Road Runner. Then the announcer says: “Look at how a diet of
meat can harm the body. Don’t let this happen to you! Go vegan! This stuff
would never happen to a vegan! Eat
(whatever brand of vegan food)!”
