Airline Disloyalty Programs

I visited family in New York recently, and in flying there, the airline I was on made a great to-do about how wonderful their loyalty program is, and how much great stuff it would get fliers. But then I thought it might be more effective for them to have a disloyalty program, and to demonstrate it on someone in flight by accusing them of flying on another airline, saying: "This is what happens to fliers who are disloyal to us!" and then opening the airplane door and throwing them out from a great height. Then we might see the value in remaining loyal.