The beginning of the 2014 World Cup was certainly marred by bad officiating, so much so that it was the big story everyone was talking about after the first couple of days. I think this situation would make for a funny commercial for an eyeglasses company like LensCrafters.
And so, in this proposed TV spot for LensCrafters, we see a bunch of clips of soccer games where the ref makes what is obviously the wrong call, and then we hear the crowd boo and hiss and whistle (like they do), and then the announcer says: "Need glasses? At LensCrafters, we make glasses quickly and inexpensively, and in a large variety of styles, so you can see the world more accurately."
Or would this ad concept work better for a contact lens company? I'll bet referees wouldn't like anyone to know their vision was bad to begin with (although we all can tell anyway).
