Tuesday, June 17, 2014

Reddi Wip World Cup Ad (Proposed)

In soccer, whenever there is a free kick near the goal, the defensive team forms a wall out of their players to try to prevent a goal, and they must stand 10 yards away from the spot of the kick. But, being soccer, they always try to creep up closer and closer before the kick, sometimes to a ridiculous extent. In fact, it became such a problem, FIFA has started a new policy whereby they use this white stuff from a can to paint a temporary line that dissolves itself after a little while, and the referees spray paint this line on the field to show where the defense may not step in front of.

Well, looking at this process of the referee spraying this somewhat fluffy white stuff onto the field made me think of whipped cream (and I'll bet lots of other people thought of that, too), and so I thought this new spray can would make a fun ad for a canned whipped cream like Reddi Wip, like so:

A group of people are watching the World Cup, and someone passes out bowls of ice cream, or slices of pie, and just before anyone has time to eat any of it, there is a free kick near a goal, and the referee sprays a line of that white stuff. And so everyone watching the game looks down at their dessert all at the same time, and they all look at each other, and they all say: "Reddi Wip!" And so someone goes into the kitchen, brings out a can of Reddi Wip, and puts some on everyone's dessert, at which point everyone digs in, at first to just the whipped cream, and they all say: "Mmmmm!" in unison. (Then there's the usual announcer pitch saying Reddi Wip makes everything better, and we see a splash screen of the product.)