Downy is a fabric softener that goes into the washing machine to soften clothes. And legend has it that there is a "Soft Ness Monster" (like the "Loch Ness Monster") lurking in the sudsy waters of washing machines, swimming around in the laundry, helping to make all clothing extra soft.
And we'd see sketchy, soft-focus photographs of a Loch Ness Monster-esque head sticking out of a washing machine full of clothes and soap suds, swimming around in there. And this idea could be Downy's Halloween ad.
Downy has created a monster: the "Soft Ness Monster"! And down in the depths of Downy softener lurks a stealthy serpent of super softness!
Downy: for that elusive, mysterious kind of mythical softness!
The "Soft Ness Monster": The cryptozoological comfortable-clothing-creating creature.
