In this spot for CFP Financial Planning, we see people come into an office and claim they’d trust the guy in a suit to plan their finances; but then he reveals he’s not even in finance, he’s a DJ. Then we see this DJ guy get his blond dreadlocks cut off and get dressed up in a suit to trick us into giving him our money.
This is cute and everything, but the effect is to make me suspicious of all financial institutions, CFP included; because, after all, how do we know CFP isn’t a bunch of DJs in suits aching to con us? Just because they made this spot to accuse others? From what I understand, people tend to accuse others of things they would be likely to do themselves.
But now that I see how easy it is to con people into trusting you with their money, I’m seriously considering dusting off my old suits and ties. (Just kidding. But some people might think of how easy it is to become the next Wolf of Wall Street, seeing no down side to this sort of thing. After all, it seems like if you steal enough money you’ll become too big to fail and just get more money in the form of a bailout, while owing nothing back to those you conned. But I guess you have to donate enough to political campaigns to get that perk.)
Here’s the spinning spot:
