In this spot for the Mitsubishi Outlander Sport, we see
someone driving out into the desert so they can ride their bike like crazy,
leading up to a flip over their car on the bike. Well, it seems to me that it’s
likely they could miss the jump and injure themselves, which is why this might
also make a good ad for a MedicAlert type of service: when you break your bones
in the middle of nowhere doing some dangerously irresponsible X-Games moves by
yourself, they’ll come and rescue you. In fact, there really ought to be a
service like that for adrenaline junkies who don’t have the money of a Shaun
White to supervise and/or save them.
Or maybe this would make a good ad for life insurance: if
you’re driving out into the desert by yourself to practice extreme sports and
you die, your family will be protected.
Here’s the sporty spot:
