In this joke ad for Viagra, we see a man with an erection bulging in his pants walking through the nightclub district in New York City when a woman notices his bulge and asks if he’d like to go home with her and her friend. He says he wasn’t planning on hooking up with anyone, but she points at his bulge and says it looks like he’d like to, so he says it would be a shame to waste it, so, off they go to have a sex party. Then, afterwards, he’s walking past a gay bar when a patron notices his bulge and asks if he’d like to hook up. The man with the bulge rebuffs the offer, thanking the other guy and claiming he’s not gay. The gay man tells him his bulge indicates otherwise, and the bulge man says it would be a shame to waste it, so off they go together. Then, after wards, the man walks back to his hotel, and there’s a swingers’ convention in the lobby. Some swingers take a gander at his bulge and ask if he’d like to come with them, and looking down, he says, well, it would be a shame to waste it. Then, as they get into the elevator, the doors close, and we see the Viagra logo printed on the elevator doors along with the slogan: “Up for anything.”
(Actually, I think “Up for anything” would be a pretty good slogan for Viagra if they’d have the courage to try it.)