Monday, March 21, 2016

Contact Lenses Superman Ad (Proposed)

First we see Clark Kent acting awkward and wimpy and such at The Daily Planet, with everyone treating him like a nerd. Then we see him as Superman, without glasses, and everyone treats him like the superhero he is. Then the announcer says: “Contact lenses can make you feel super! So ditch the glasses and get a set of (whatever brand of) contacts today at (whatever chain of opticians).”

This would also make a great print ad, with a before and after setup where the before is Clark Kent and the after is Superman, and the ad acts like the only thing making the difference is the glasses being exchanged for the contact lenses. And the headline would be: “Contacts can make you feel super.”