Monday, March 21, 2016

Gas-X “Aghast by Gas” Ad (Proposed)

We see three brief scenarios (which can be shown individually for shorter time slots and for online ads) where gurgling gas embarrasses someone: First a young woman is at a job interview when a loud gurgle of gas from her insides shocks the interviewer, who then makes nervous small talk to dance around the issue. Then we see a young man at the dinner table at his girlfriend’s house to meet her parents for the first time, and during a lull in the conversation, we hear a loud gurgle of gas coming from him, and everyone turns to stare, silently, until the father clears his throat in a disapproving ice-breaker. Next, someone is making a presentation at work for their superiors when a loud gurgle of gas is heard from the presenter, causing everyone in the room to either giggly giddily or make stern faces of condemnation. Then the announcer chimes in, saying: “Aghast by gas? Try Gas-X. The discomfort of gas will pass in no time.”

Then the slogan is: “The gas will pass, but not out your ass.”

(Just kidding: that’s not the slogan. Maybe for the Internet?)