I saw an ad recently for Wise instantly prepared food
products to prepare for natural disasters, and the ad spokesman said: “You may
not be a prepper now…” And I thought: “Hmm, ‘prepper’, huh? Maybe they should
call their company: ‘Dr. Prepper’. Then they could sing the jingle: ‘Be a
prepper, eat Dr. Prepper!’” Wouldn’t you like to be a prepper too?
A satirical blog about media, marketing, advertising, politics, pop culture, etc. All references to actual companies, products, people, etc. is for the purpose of parody. All writing is copyright by Greg Medernach, and is mostly intended as absurdist humor, and as a portfolio of comedy and creative advertising material. Questions and Comments: unconditionedresponse@yahoo.com
Thursday, July 31, 2014
Advertising Fatal Side Effects
There are tons of pharmaceutical ads on TV these days, and
many of them are for medicines that can have some nasty side effects, including
death. At least they have to mention these side effects in the ads, but do they
have to make it sound so bad that you might die? Surely there’s a way to spin
possible death positively, right?
Like, for example, they could list all the other nasty side
effects first, and then say the drug also may cause death, but if it kills you,
at least you won’t get the other nasty side effects. And if you’re dead, you
won’t be suffering from that health issue you’re taking the drug for anymore
either: so it really cured it after all, just in an unexpected way! Plus, if
you’re dead, all your problems are at
an end! So then can’t they honestly say that their product may solve all your
problems for you, forever? And doesn’t that sound more desirable than just a
generic warning that the product may cause death?
In advertising, you can’t just warn someone that something
could kill them: then they might not ever want to buy it! An ad should make the
possible down side look good: then everyone will want it!
(BTW: I’m obviously joking here. But did you notice that the
ads warn that the medications “may cause death”, as opposed to saying: “it
might kill you”? That’s a nice manipulative way of saying it, because if it may
“cause death”, who knows who or what that death may happen to? It didn’t
specify it would be you, so no worries, right? {Hmm, I wonder if patients
taking these drugs will ever find out about the deaths that were caused by them
taking the drug? And how does that work, anyway: does it make patients send out
subliminal mind-control signals to others, making them into killers, or making
them die? How are the deaths that may occur caused, and to whom do they happen?
Why won’t they tell us?})
Wednesday, July 30, 2014
ADT “Every 15 Seconds” Vacation Burglary Ad
An ADT ad currently running on television claims a house is
burglarized every 15 seconds in America. Wow, that’s a really tight schedule!
What, is there a line of burglars with an organizer directing them with a stop
watch, counting down 15 seconds before each next burglar can go burgle another
house? Or is it perhaps more sophisticated, run by a national organization using
a computerized system and automatic cell phone calls directing each new
burglary to commence every 15 seconds, but all across the country?
Wow, burglars are sure a lot more organized than I ever
thought possible! To have a burglary every 15 seconds without fail or delay is
such a daunting task to accomplish! Maybe we should get these super efficient
burglars to run the VA, since they’re so efficient and reliable with scheduling
and delivering on what they schedule.
Here’s the alarmist alarm ad (although this one says a
burglary happens every 14.4 seconds, and the ad I just saw on TV said every 15
seconds {I wonder why the discrepancy in the claims?}):
Fakin’ Bacon Slogan?
As health food fans all know, there is a brand of meatless
bacon substitute called: “Fakin’”. And to market it, how about using the
slogan: “Wakey wakey, eggs and fakey”?
Healthy Horror Cereals?
We all know about the sugared horror-themed cereals based upon
classic horror movie characters, like Frankenberry, Count Chocula, Boo Berry,
Yummy Mummy and Fruit Brute. But you know, with the obesity epidemic and its
related health kick and food police, don’t you think it’s time for some healthy
horror cereals?
Hey moms and dads, want your horror kids to eat a healthy
breakfast? Then try our howlingly delicious healthy horror cereals!
Here are some proposed possibilities for healthy horror
cereals:
Bran Stoker (Yes, the vampire bran cereal, named after the
author of Dracula. It stokes your
bowels with high-powered bran cereal, shaped like fangs and bats!)
Flaxenstein (With a flax-themed Frankenstein monster
marketing mascot.)
The Wheat Wolf (Wolf shaped shredded wheat, marketed with a howling, wheat-woofing
werewolf.)
Clusters from the Black Lagoon (Dark-colored granola
clusters with a gill-man marketing mascot using them as fishing lures to catch
humans. Makes the milk turn black, for a Black Lagoon in every bowl!)
Fiber Fright (Its frightening fiber scares the crap out of
you!)
Ghost Grain (Haunted by the ghostest with the mostest
wholegrain!)
Monstrous Multigrain (Using a crew of classic monsters, like
the multiple monster mash movies of the 1940s)
Wheat Germ Warfare (Modern horrors abound with this battle
in your mouth! The milk causes the cereal to make rat-a-tat-tat sound like
machine guns. And the marketing mascots are mutated apocalyptic nuclear
warriors with gas masks on.)
Nekromantik Slogan?
Apparently there’s a German horror movie called Nekromantik, which is reportedly about
some guy who cleans up crime scenes, and he brings home a corpse for his
girlfriend and him to have sex with. I’ve never seen it, because it’s enough
for me just to know that such a movie exists to turn my stomach. (Even though I might joke about such things, I would never want to see something like this.) But I think I have the
perfect ad slogan for this movie anyway (at least it would be accurate):
Nekromantik: It
puts the ‘rot’ and ‘ick’ in ‘erotic’!
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