Saturday, July 5, 2014

Adidas World Cup Protest Ad?

Adidas World Cup ads have shown plenty of soccer plays and players, but without including the protests, they're not really being accurately inclusive enough to use their slogan: "Adidas: All In or Nothing." If they're going to say "all in" about the World Cup, then they really ought to include the protests, don't you think? (Otherwise it's not really "all in", is it?)

So here's a potential Adidas ad for the World Cup protests. (Think of how many more shoes they could sell to protesters if they make an ad about the World Cup protests!)

We see a tense confrontation between protesters and riot police in Brazil, with protesters wearing bandanas and Guy Fawkes masks throwing rocks and bottles and molotov cocktails at police wearing riot gear and gas masks and brandishing batons and shields. Combat erupts between the lines, and members of both sides are knocked to the ground and injured. This scene plays out just like an action movie, shot as closeups of faces, and then medium shots from the waist up. Then the camera cuts to their feet: we see shots of the protesters' feet, and they're wearing Adidas sneakers and tennis shoes; and then we cut to the riot police's feet, and they're wearing Adidas combat boots (or riot police boots with the Adidas three stripes on them). Then the slogan appears: "Adidas: All In or Nothing."