We see soccer players crying after losing games, and the announcer says Gatorade will help replace essential sugars, salts and minerals lost in tears cried by losing players so they can come back strong to cry hard when they lose the next game. Then the slogan could be: "Try hard, cry hard: Gatorade." Or maybe: "Cry your heart out, Gatorade will put it back!"
(Gatorade generally touts how it replaces sugars and minerals lost through sweating.)
