This proposed ad would use the phonetic pronunciation of
Cialis in a different way, telling viewers to look at a character named Alice,
and describe her state of mind at present. And so we see a happy, seemingly satisfied
beautiful fiftysomething woman smiling and looking dreamily at her husband, and
the announcer says: “See Alice: she’s happy again because her love life has
improved dramatically since her husband started taking Cialis. Now she can have
the intimacy back in her marriage that was missing before. And your marriage
can be happy again too, when you use Cialis for erectile dysfunction.”
I think this might get the message across in a suitably acceptable manner, and without the need for those silly tandem bathtubs (although they would probably insert them into the end of the spot anyway). Oh, to be rid of those ad logo bathtubs!
