A cyclist rides his 10-speed bike around on hillside roads
around his neighborhood, and in doing so, he’s passed by a (whatever brand of)
motorcycle. He watches the motorcycle adoringly, and when he returns home, he
goes into his house and gets a pack of playing cards, two of which he proceeds
to put into his bicycle’s rear wheel spokes with clothes pins. His wife, or one
of is cycling buddies, sees him doing this, and they ask what he’s doing, and
he says: “When I was a kid, I always wanted a motorcycle, so I’d put cards in
my spokes to make my bike sound like a motorcycle. All my friends did.” And then
his wife (or cycling friend) says: “Yes, but you’re a grown-up now; you can buy
your own motorcycle now.” And then we cut to a close-up of the man, and he gets
this hopeful, dreamy look in his eyes, and the camera zooms into the black of
his pupils, and then we fade into a scene of him riding the motorcycle he wants
(the one the ad is for) along the same stretch of road we saw him cycling on
earlier. Then the announcer says: “You’re all grown up now. You don’t need to
put the cards in your spokes anymore. Get the motorcycle you’ve always wanted:
you’ve earned it!”
