We all know there’s a lot of talk about white privilege, and it might be fun to make a joke on this hot button issue in an ad for a tooth whitener. These ads like to show people with whiter teeth getting more attention and better opportunities due to their whiter teeth than do those with yellower teeth. And so they could refer to this as: “White Tooth Privilege”, and we could see two girls smile at a group of guys, and the guys all notice and socialize with the one with the whiter teeth while ignoring the one with the yellower teeth. Then we’d see someone with yellow teeth on a job interview, and they finish and leave, and someone else with bright white teeth comes in to interview next, and we see them get the job because of their whiter smile. Then the announcer says: “Get ‘White Tooth Privilege’, with Crest Whitestrips.
(BTW: This is obviously intended to be silly, not offensive. I just can’t help but think of this stuff when I see ads for tooth-whitening products, as news people often talk about white privilege on TV these days, and sometimes a Crest Whitestrips ad comes on right afterwards showing people with whiter teeth being treated better and getting better things.)
